Focusing on Neymar at the expense of his team-mates is a bad thing, according to Paris Saint-Germain's assistant sporting director Maxwell.
Neymar has helped PSG to win all 10 of their opening fixtures in Ligue 1 with Thomas Tuchel's side on track for another season of domestic dominance.
But off the pitch speculation has continued to build surrounding Neymar's future, with Real Madrid and Barcelona both reportedly interested in signing the Brazil star.
Maxwell, though, feels PSG's other players deserve a share of Neymar's spotlight.
"I think focusing on one player, talking about one player, is a very bad thing in football," Maxwell said to Omnisport, speaking as part of the Nissan UEFA Champions League trophy tour in Paris.
"The team is performing well, there are many good things to say about the squad, the coach, the management. Focusing on one player is something you don't have to do.
"I don't like it. I think there are many positive things we can talk about. We always focus on negative things that are not necessary."
Barcelona, meanwhile, have again refuted suggestions Neymar could return to the club.
The forward visited the Spanish city at the weekend, linking up with Barca midfielder and Brazil team-mate Arthur to fuel more speculation.
"Neymar left and he won't come back," club president Josep Maria Bartomeu said to Catalunya Radio. "There's no plan for his return.
"I've not had any calls from Neymar's entourage, nor any meetings. He decided his own future, he paid his release clause and went to PSG.
"We didn't like his exit. When a player comes to Barca, it's because everyone wants it. It's not my decision, it's everyone's."
Barca boss Ernesto Valverde has described resigning Neymar as "unlikely", but left the door open by noting: "Anything can happen in football."
|Cilic battles back to join Nadal, Federer in fourth round|
|Klopp: Trent unbelievable for playing through pain|
|Faulkner provides super start and fabulous finish to sink Scorchers|
|Ref admits error in key foul call on Lonzo Ball in Lakers-Thunder game|
|Marina Granovskaia is working very hard – Sarri ´confident´ of January signings|
|Tuchel confirms Rabiot out of PSG contention|
|Madrid derby kick-off confirmed for February 9|
|Benzema fit to face Sevilla despite broken finger, Solari confirms|
|Bournemouth boss Howe says no offers received for Wilson|
|Kerber cruises after Wozniacki, Sabalenka upsets|
|Mbappe a great player and great person, says beaming Beckham|
|Gracia confident someone will step up if Doucoure leaves for PSG|
|Albrighton signs new Leicester deal|
|Niasse joins Cardiff on loan from Everton|
|Hendrick credited with Fulham strike|
|Western Sydney Wanderers 1 Adelaide United 2: Goodwin compounds Wanderers woes|
|Chahal and Dhoni carry India to ODI triumph|
|Levante report Barcelona for alleged use of ineligible player in Copa del Rey|
|Solskjaer regrets Sanchez´s Reading setback|
|Tomic brands Hewitt a ´liar´ as feud continues|
|Ruthless Nadal thrashes teenager De Minaur|
|Wozniacki enjoyed status as defending champion in Melbourne|
|Solskjaer backs Mourinho to return to football´s big time|
|Murray to miss Open 13 Marseille|
|Solskjaer´s United turnaround no easy task, says Hughton|
|The big Friday Premier League quiz|
|How James Harden´s 2018-19 numbers compare to his MVP campaign|
|It´s insane! - Tsitsipas excited to face ´legend´ Federer|
|Sharapova ends Wozniacki title defence|
|American teen Anisimova sends records tumbling at Aus Open|
|Lakers survive Ball´s gaffe to beat Thunder in OT|
|Federer expects ´athletic´ and ´attacking´ Tsitsipas clash|
|Alcacer is fit and available – Favre|
|Fantastic Federer breezes past Fritz|
|Pogba happy with Man United approach under Solskjaer|
|Mickelson leads Desert Classic, ties career-low with 12-under 60|
|Warriors´ Durant on Curry: He´s a once-in-a-generation, once-in-a-lifetime talent|
|Patriots owner says Brady is greatest player, not just quarterback, of all time|
|Inglis to retire from representative duty this year, NRL in 2020|
|Is Beal better without Wall? Wizards star says it´s ´absolutely nonsense´|
|Rockets C Capela undergoes thumb surgery, expected back after All-Star break|
|This Week in U.S. Sports: Irving apologises, Machado´s agent isn´t happy|
|Knicks in woeful shape, but 2019 could still be bright in New York|
|Valverde not worried about Levante´s Copa appeal|
|Nowell an option for England at flanker, reveals Jones|
|Pellegrini: Arnautovic available for the right price|
|Knicks throw away 19-point lead and lose on last-second goaltending call|
|Tebow invited back to Mets´ major league spring training|
|Canelo and Jacobs agree unification fight|
|Barcelona 3 Levante 0 (4-2 agg): Dembele at the double as Barca advance|
|Levante to lodge complaint over Barcelona Copa selection|
|Kanter´s London absence ´very unfortunate´, says NBA commissioner|
|NBA could swap London for Paris in 2020|
|Spurs coach Popovich uncertain if he will return next season|
|Pistons´ Griffin fined for verbal abuse of official|
|Everton do not have financial conditions to enter transfer market - Silva|
|Andy Cole joins Sol Campbell´s coaching staff at Macclesfield|
|Atletico confirm Saul has thigh injury|
|Wood replaces injured Stone in England squad|
|Lebanon 4 North Korea 1: Disciplinary record cruelly denies Radulovic´s men|
|Saudi Arabia 0 Qatar 2: In-form Ali bags brace as Qatar top group|
|Robertson signs new Liverpool deal|
|Vunipola backs Farrell to thrive in solo leadership role|
|People don´t know what´s going on behind the scenes - Mourinho defends United stint|
|Indefatigable Muguruza knocks out Konta at 3:12am|
|Serena coasts, difficulties for Halep and Muguruza´s marathon|
|Lowry retains Abu Dhabi lead|
|Djokovic battles past Tsonga, young guns flourish|
|Louisville airport to be renamed in Muhammad Ali´s honour|
|Emery not thinking about Ozil speculation|